Reaching people where they are at.
Posted by Sheldon Kotyk at 11:12, on December 31st, 2008. PrintThe year 2008 has been an exciting year at Power to Change and TruthMedia Internet Group. We are changing our messaging, Not the message, just how we present it. We are changing our measurements. We are changing how we do things.
We don’t do this for the sake of change. We are making these major adjustments to be more effective at fulfilling the vision of reaching the world with Jesus. The world has never been more open to Jesus, however, it has never been more closed to religion. We are unable to start from the understanding that the person we are talking to is aware of who Jesus is. If they have heard the name Jesus, it is usually in vain or skewed by a hostile media. In fact, to most people walking down the street, if you try to start a conversation with the topics of God or Jesus, you aren’t relevant.
There are certain domains of society that we have chosen to concentrate on. Government, sports, family, media, humanitarian, church and Business are all segments of cities around the world. By using these felt-needs as starting points, we can show that Jesus is relevant to where people are at. Jesus is the only way to a cure for the divorce rate but by giving the Biblical principles without actually putting the chapter and verse beside, we can show that we have relevant ideas regardless of whether the individual believes in Jesus yet.
We want to take people on faith adventures. Here’s a clip from our corporate site.
At Power to Change, we want to see everyone living out a Faith Adventure – a dynamic journey where people discover a personal relationship with Jesus Christ, experience the life-transforming power of the Holy Spirit by helping someone else discover Jesus, and inspire others to do the same.
At TruthMedia, we have taken this concept onto the internet. Using TheLife.com as our starting point, we have developed content that is relevant, no matter where one is on their spiritual journey. By engaging the individual at the need they need met, we can be Jesus to them and then introduce Jesus as being the true need.
Here are a few emails that we have received from people who have written in.
Please pray for me as I am losing everything that’s dear to me. My family is far away , my boyfriend is not as close to me as before and most of all I have never felt so insecure in my life as right now !I need to be close to God as I used to !thanks for reading my mail (U.K.)
I am just in the beginning, i just said prayed to Jesus for the first time. My life is a mess. I have been in constant presence of drugs. Along w/ the presence of drugs, my financial situation is in a totally ridiculous predicament. I am in despair, on the verge of losing my wife and unborn son, and also my family members. I can’t find the courage to face reality and the predicament that will be dealt to me. So now i turn to Jesus Christ my Lord, and invite him into my life, and change me the way he see fit (Indonesia).
As you can see, people are coming to us with their felt-needs and finding out that we can be there for them.
Would you be interested in helping us by becoming a mentor for these people. We have a specific need for men that can answer emails coming from youth.
